I've only just seen this?! The campaign was released in 2011.
Cheeky Alice is said to be the 'sexier older sister' to the Naughty Alice perfume.
I adore Vivienne Westwood and I think it's cute how the perfume is personified. (yeah, I'm lame.)
In my opinion the Naughty Alice image is probably giving off a 'sexier' image? Anyway, the ad campaigns make me want to be Alice (especially her hair please).
The description of the scent:
"At the heart of this cheeky and delightful fragrance is a fresh and floral bouquet that perfectly captures Alice's femininity and impertinence. The delicacy of the lily of the valley catches your attention and subtly leads you to a voluptuous and noble fragrance of fresh peony mixed with a touch of rose, eternal symbol of womanhood. This feminine and provocative perfume perfectly embodies our Cheeky Alice."
You also get a bracelet too, it's wrapped around the lid of the bottle when you buy it.
Victoria x
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