Making Practical Fashionable.

It's getting significantly colder lately, seriously my toes are constantly freezing, and so all the coats are out in the shops. I've tried on several (only one that wasn't red) until I found mine (red). This got me thinking about the practicality of some coats. If I'm honest I wasn't basing the majority of my choice on how water resistant or warm it is, it was mainly on the fit and colour. 

Being at school, it's easy to see which trends are about because all of a sudden everyone has it, literally you are walking in a sea of Pauls Boutique bags or Hollister hoodies. Last year saw the Superdry coat come along. 

Superdry - £59.99

This is called the 'Technical Windcheater'. (Before I go any further, that name is purely amazing. Technical WIND CHEATER. It cheats the wind. Hello selling point.) This spread through school practically overnight, everyone had one. Boys, girls and probably some of the teachers. If I'm honest I didn't think that they were that lovely to look at, don't get me wrong it's not one of the worst but it just always seemed a little boxy and robotic to be, but it kept people dry (they don't actually market it as water resistant though) and also kept them warm. This coat is practical but I don't think on it's own it is that 'fashionable' and to be completely honest I don't think this is why most people in my school were buying this coat, I think they were buying it because it was Superdry. They wanted the brand and not the coat. 

Republic - £54.99

 

Jack Wills - £98

Hollister - £130

I've noticed quite a few of the Republic coat shown above around this year and of course the Jack Wills gillet will once again be a staple in our school. Once again these coats keeps people warm and dry, good qualities to find in a coat, but if you took away the pheasant and the bird then I'm just saying I think there would be a lot less of these coats around. 

I'm not saying this is a bad thing, that we buy things for the brand that it is. In fact, in this case it's probably a very good thing, especially in schools as the kids can wear something that is on trend and will keep their parents happy because they're going to be warm and dry.

So, these brands making practical fashionable is very good in my eyes when we're talking about coats. Maybe I'm wrong and people just found out there is a coat called Windcheater...

Victoria x